Geoff is an entrepreneurial senior executive with consistent success in starting, building, growing
and improving the performance of businesses, both as a senior advisor and as a business leader.
His expertise spans corporate innovation and growth, business strategy and execution, and major
transformational change as well as operational management and people leadership. He has lived
in Asia and worked extensively across Europe, Asia and North America with substantial Consumer,
Retail, Automotive and Technology industry experience.
Geoff joined Booktopia in 2020 as the Chief Financial Officer and was previously the Chief Growth Officer
for Serco Asia Pacific, a global public sector services business. Geoff has a long career working for
major professional services firms (AT Kearney, Andersen, EY and Deloitte) and for global and Australian
clients on projects spanning corporate innovation, new business growth, complex transformations and
merger integration. His roles have included Managing or Lead Partner positions with full operational
responsibilities, including building and leading a team of over 350 consultants with revenues of
$100 million. His clients have included Telstra, Qantas, AMP, Westpac, Origin, Inchcape, Toyota, GM,
FedEx, Brambles, Caterpillar, CSR and Oracle in Australia and globally where he led various market
entry strategies, business expansion and major transformation/merger integration projects. For
Deloitte, he also led a team that explored, refined and commercialised new ideas into businesses or
products that differentiated and created new revenue streams as well as leading all M&A activities for
the firm.
Geoff has a B.Bus (UTS) M.Ec (Macq), is a CA, CPA, GAICD and holds a number of Board positions:
NED for iSelect Ltd (ASX:ISU), Chair for Uplifting Australia (NFP), Exent (Consulting) and Advisory
Board member for Mogo (Auto Tech start-up).