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Company Information

Senior Management

Antony (Tony) Nash

Antony (Tony) Nash

Chief Executive Officer and Managing Director

Tony Nash was involved in the establishment of Booktopia while working in his family’s company as a sideline to the core internet marketing consulting business, Globalise Pty Ltd, which was established in 2001. Tony has been instrumental in growing Booktopia and formulating its business strategy throughout that time. Since 2007 Tony has held the role of Chief Executive Officer.

Tony received a series of business awards and is an industry-recognised leader in the book retail and online retailing industry in Australia. In 2018 he won the Industry Recognition Award at the Online Retailer Industry Awards. He was listed in Who’s Who of Australia in 2019.

Prior to Booktopia, in 1996 Tony established Best People International (an internet recruitment agency), having previously worked as a recruiter. Best People grew to employ more than 35 people. It was ultimately sold to Volante Group Limited, which was ASX listed at the time of the sale.

Tony studied computer programming at Control Data Institute and worked as a programmer at Cockatoo Dockyards in the mid-eighties. He then sold computers for a short period before travelling around the world for 3 years. He became a recruiter for the computing industry whilst living in London.

Tony is a Life Member of the Wilderness Society, the RSPCA (NSW) and the Australian Republican Movement.


Steven Traurig

Steven Traurig

Chief Commercial Officer and Executive Director

Steven Traurig was involved in the establishment of Booktopia. He began his career at IBM Australia as a software engineer and subsequently pre-sales systems engineer, before joining Somerset Systems in 1992 specialising in business development and consulting in e-commerce and workflow. He joined Tony Nash in his online recruitment company Best People International in 1998. Tony and Steven have been in business together for 22 years. Steven has been in the online commerce industry for over 20 years and is Tony’s brother-in-law.

Steven provided technical direction and services during Booktopia’s early formation and built a development team to establish Booktopia’s in-house website and logistics systems in 2007. He has been the Chief Information Officer and is currently Chief Commercial Officer for Booktopia, as well as overseeing a number of business programs including infrastructure, security and HR.

Steven holds a Bachelor of Applied Science (Computing), sub-majoring in Organisations and Management from University of Technology, Sydney.


Wayne Baskin

Wayne Baskin

Deputy CEO, Chief Technology Officer, Executive Director

Wayne Baskin started as Booktopia’s first developer in 2008, having spent 4 years at GE Commercial Finance. In his first 5 years he built the company’s bespoke website, their custom Warehouse Management System and was responsible for the implementation of the business’ pricing and inventory algorithms.

Today in his position as Deputy CEO, Wayne is responsible for the overall business strategy, vision and customer experience while also overseeing logistics and the businesses pricing and inventory strategy.

In his role as Chief Technology Officer, Wayne oversees all R&D for both Booktopia and Angus & Robertson which includes all system development and the business’ integrations into external systems and third-party channels.

In 2017 and 2018, Wayne was a finalist for the Online Retail Industry Recognition Award, taking out the award in 2019. He has also been named in Inside Retail’s Top 50 People in E-Commerce for five years, in 2019 and 2020 being awarded Number 8 on the list, as well as being a finalist for the BRW’s Best Rising Star Award.


Geoff Stalley

Geoff Stalley

Chief Financial Officer

Geoff is an entrepreneurial senior executive with consistent success in starting, building, growing and improving the performance of businesses, both as a senior advisor and as a business leader. His expertise spans corporate innovation and growth, business strategy and execution, and major transformational change as well as operational management and people leadership. He has lived in Asia and worked extensively across Europe, Asia and North America with substantial Consumer, Retail, Automotive and Technology industry experience.

Geoff joined Booktopia in 2020 as the Chief Financial Officer and was previously the Chief Growth Officer for Serco Asia Pacific, a global public sector services business. Geoff has a long career working for major professional services firms (AT Kearney, Andersen, EY and Deloitte) and for global and Australian clients on projects spanning corporate innovation, new business growth, complex transformations and merger integration. His roles have included Managing or Lead Partner positions with full operational responsibilities, including building and leading a team of over 350 consultants with revenues of $100 million. His clients have included Telstra, Qantas, AMP, Westpac, Origin, Inchcape, Toyota, GM, FedEx, Brambles, Caterpillar, CSR and Oracle in Australia and globally where he led various market entry strategies, business expansion and major transformation/merger integration projects. For Deloitte, he also led a team that explored, refined and commercialised new ideas into businesses or products that differentiated and created new revenue streams as well as leading all M&A activities for the firm.

Geoff has a B.Bus (UTS) M.Ec (Macq), is a CA, CPA, GAICD and holds a number of Board positions: NED for iSelect Ltd (ASX:ISU), Chair for Uplifting Australia (NFP), Exent (Consulting) and Advisory Board member for Mogo (Auto Tech start-up).